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The latest.

Take a look at what’s new right now.

iPhone 17 Pro

All out Pro. From €1,339

MacBook Pro 14”

Supercharged by M5. From €1,849

SPECIAL-EDITION STRAP

Apple Watch Black Unity Braided Solo Loop

Inspired by the power of connection. From €99

Apple Watch Series 11

The ultimate way to watch your health. From €449

AirTag

The most findable AirTag yet. From €35

iPad Pro

Mmmmm. Power. From €1,129

iPhone 17

Magichromatic. From €979

MacBook Air

Speed of lightness. From €1,149

iPhone Air

The thinnest iPhone ever. From €1,239

Apple Watch Ultra 3

Personal beast. From €899

Apple Watch SE 3

Walk it. Talk it. Track it. Love it. From €269

Explore iPhone accessories.

Accessories.

Put a bow on Mother’s Day.

MOTHER'S DAY

Pairs perfectly with Mum.

Personalisation.

Add something that really says Mum.

FREE ENGRAVING

Truly just for them.

The Apple Store difference.

Even more ways to feel the love.

APPLE STORE APP

Let them know it’s on the way.

Send a digital gift message that’s easy to schedule, fun to give, and fun to get.

Trade in your device, get credit towards a new one.^{Footnote ◊◊}

Make it theirs. Engrave a mix of emoji, names and numbers for free.

Customise a Mac and style an Apple Watch just for them.

Choose a case. Pick a strap. Make an Apple Watch just for you.

Free delivery direct to your door.

Get a personalised shopping experience in the Apple Store app.

Help is here.

Whenever and however you need it.

APPLE SPECIALIST

Shop one on one with a Specialist online.

PERSONAL SETUP

Set up your new device with help from a Specialist.

Let us guide you through data transfer, the latest features and more, in an online, one-to-one session.

Service and support. We’re here to help.

The Apple experience.

Do even more with Apple products and services.

Apple Intelligence.
Write, express yourself and get things done effortlessly.^Footnote 1

CONTINUITY

Powerful alone. Superpowered together.

APPLE STORE APP

Put your bow on it.

Make the gift unmistakably theirs with a personalised message created especially for them.

APPLE TV

Get 3 months of Apple TV free when you buy an Apple device.^{Footnote ∆}

Five Apple services. One easy subscription.

We’ve got you covered. - Apple Care+

AppleCare+ now comes with unlimited repairs for accidental damage protection.

Discover all the ways to use Apple Pay.

Savings and offers.

Exclusive deals, special stores and more.

EDUCATION

Buy a new Mac or iPad with education savings.^Footnote 2

CERTIFIED REFURBISHED

Shop refurbished Apple products backed by a one-year warranty.

SMALL BUSINESS

Simple solutions for all the ways you work.

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